About Us

Shirley & Banister Public Affairs has a long tradition of providing high quality service for a variety of issues and individuals.  For more than twenty years we have successfully represented corporations, associations, opinion leaders, political organizations, book publishers, authors, foreign governments, and many others by helping each craft a salient message and then delivering it to the right people at the right time.  SBPA provides highly effective public affairs strategies that include message development, media placement, lobbying, and coalition-building—all designed to effectively communicate the client’s message in the environment most critical to achieving their goal.
We specialize in communicating through the mediums of talk radio, cable television, network news, the Internet, newspapers, magazines, and specialty publications.  Through years of experience, SBPA has developed contacts in every news room in America today, with many interest groups, and with government officials including Capitol Hill and the Trump Administration.
We have developed effective lobbying strategies that blend together the use of media through interviews, paid advertising, grassroots advocacy, and “third party” influence with government officials to produce the successful results the client seeks.  Combining the senior staff’s years of professional experience provides creativity dedicated to the task of reaching the client’s goals.  SBPA is a small firm of highly motivated individuals dedicated to providing the means to achieve clients’ objectives. We know how to move numbers and shape opinion.
Most importantly, the firm’s best testimonials come from our past and present clients, contacts in the media and government, and our adversaries.  In fact, many clients come through referrals from people familiar with our work because they know and respect the skills of SBPA.

Company Leadership

More than 30 years of public affairs experience.

Craig Shirley

Founder, Chairman & CEO

Craig is founder, chairman and CEO of Shirley & Banister Public Affairs, the public relations, marketing, and government affairs firm he originally founded in 1984. He is also the author of four bestsellers on former U.S. president Ronald Reagan –Rendezvous with Destiny: Ronald Reagan and the Campaign that Changed America (2009), Reagan’s Revolution: The Untold Story of the Campaign That Started It All (2005), Last Act: The Final Years and emerging Legacy of Ronald Reagan (2015), and Reagan Rising: The Decisive Years, 1976-1980 (2017). His book December 1941: 31 Days that Changed America and Saved the World appeared multiple times on the New York Times bestselling list in December 2011 and January 2012, while Last Act, was named best narrative in the non-fiction category by USA Book News for 2015. Craig was chosen in 2005 by Springfield College as their Outstanding Alumnus, and has been named the First Reagan Scholar at Eureka College, Ronald Reagan’s alma mater, where he taught a course titled “Reagan 101.” His books have been hailed as the definitive works on the Gipper’s campaigns of 1976 and 1980. He is a member of the Board of Governors of the Reagan Ranch , Eureka College Board of Trustees and has lectured at the Reagan Library, the FDR Library in Hyde Park, Friends Of Ronald Reagan society in Los Angeles and the Dole Institute in Kansas. The London Telegraph called Shirley as “the best of the Reagan biographers.” Shirley, a widely sought after speaker and commentator, appears regularly on many network and cable shows including NewsMaxTV, FOX News, MSNBC, CNN, ABC. CBS, CNBC, C-SPAN and others. He has also written extensively for the Washington Post, NewsMax, the Washington Examiner, the Washington Times, the Los Angeles Times, Town Hall, the Weekly Standard, Politico, Reuters, Lifezette and many other publications. He successfully predicted the results of the 2006, 2008, 2010 and 2012 elections. Craig also edited the book Coaching Youth Lacrosse for the Lacrosse Foundation. He was also the founder of the Ft. Hunt Youth Lacrosse League and coached there for 14 years with an overall record of 119 wins, 21 losses and 4 ties. Craig has completed two new books, Citizen Newt the revolutionary life and times of Newt Gingrich. His future plans include work on three more books on Reagan including a detailed look at his 1968 run for the presidency. He is also writing a book about George Washington’s mother, Honored Madame. Craig Shirley is also a member of the Reagan Alumni Association, Friends of Friendship Fire House, the Lyn Nofziger Society, Philadelphia Society, the Fusionist Society and a former board member of the American Conservative Union. He was a decorated contract agent for the Central Intelligence Agency.

Diana Banister


Diana is the President and Managing Partner of Shirley & Banister Public Affairs. After joining the firm in 1997 and successfully managing a number of accounts, Diana was promoted to Vice President of the firm then was named a partner by Craig Shirley in 2001.  She manages the daily operations of respected public relations and government affairs firm, working directly with its diverse clientele to develop and implement effective political, media relations and public policy strategies. Areas of focus have been homeland security, criminal justice reform, First Amendment issues and religious liberty, higher education, property rights, and cultural issues.  She deals directly with prominent journalists, television personalities, radio hosts and opinion leaders daily to communicate the client’s messages and persuade both media and policy leaders.

With a special emphasis on pro-active marketing and communications strategies, the firm is highly regarded by the national media and public opinion leaders in Washington, D.C.

Diana earned a Master of Arts at the Notre Dame Graduate School, Christendom College (Magna Cum Laude) and a Bachelor of Arts at Oral Roberts University (Magma Cum Laude).

An elected member of the Republican Party of Virginia State Central Committee as Eastern District Vice Chairman, Diana is active in party operations. She is a member of the Board of Directors of the Dominican Foundation and March for Life Education and Defense Fund, two causes she is passionate about.

When she is not in the office, you can find Diana guest lecturing or teaching at campaign schools. Diana teaches courses on culture, religious and political issues of the day.

As a pianist and vocalist, Diana directs music for 2 DC area churches and special diocesan events.

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What Our Clients Are Saying

Shirley & Banister is the premier conservative communications firm. In terms of effective communication, innovation, and professionalism SBPA is without equal.- Laura Ingraham Nationally Syndicated Radio Host for The Laura Ingraham Show
Whenever I need a leading political voice, Shirley & Banister Public Affairs connects me with a leading expert on the issue.- Steve Deace, Bestselling author and Nationally Syndicated Radio Host for the Steve Deace Show
From communicating ideas on economic policy, Shirley & Banister Public Affairs is right on the money.- Larry Kudlow, Host of CNBC's The Kudlow Report
When your PR firm is as passionate and dedicated to your cause before you hire them, you know you have made the right choice. And SBPA has continued to demonstrate the great decision we made.- Robert George, McCormick Professor of Jurisprudence at Princeton University, Founder & Chairman of the American Principles Project
Shirley & Banister Public Affairs is the best investment our organization ever made.- Marjorie Dannenfelser President, Susan B. Anthony List
Shirley & Banister Public Affairs can get a message out clearly, intelligently—and effectively. And they’re nice guys too.- William Kristol Publisher, Weekly Standard And FOX News Analyst