About Us

Shirley & Banister Public Affairs has a long tradition of providing high quality service for a variety of issues and individuals.  For more than twenty years we have successfully represented corporations, associations, opinion leaders, political organizations, book publishers, authors, foreign governments, and many others by helping each craft a salient message and then delivering it to the right people at the right time.  SBPA provides highly effective public affairs strategies that include message development, media placement, lobbying, and coalition-building—all designed to effectively communicate the client’s message in the environment most critical to achieving their goal.
We specialize in communicating through the mediums of talk radio, cable television, network news, the Internet, newspapers, magazines, and specialty publications.  Through years of experience, SBPA has developed contacts in every news room in America today, with many interest groups, and with government officials including Capitol Hill and the Bush Administration.
We have developed effective lobbying strategies that blend together the use of media through interviews, paid advertising, grassroots advocacy, and “third party” influence with government officials to produce the successful results the client seeks.  Combining the senior staff’s years of professional experience provides creativity dedicated to the task of reaching the client’s goals.  SBPA is a small firm of highly motivated individuals dedicated to providing the means to achieve clients’ objectives. We know how to move numbers and shape opinion.
Most importantly, the firm’s best testimonials come from our past and present clients, contacts in the media and government, and our adversaries.  In fact, many clients come through referrals from people familiar with our work because they know and respect the skills of SBPA.

Company Leadership

More than 30 years of public affairs experience.

Craig Shirley

Founder, Chairman & CEO

Craig is founder, chairman and CEO of Shirley & Banister Public Affairs, the public relations, marketing, and government affairs firm he originally founded in 1984. He is also the author of  three bestsellers on former U.S. president Ronald Reagan –Rendezvous with Destiny: Ronald Reagan and the Campaign that Changed America (2009), Reagan’s Revolution: The Untold Story of the Campaign That Started It All (2005), and Last Act: The Final Years and emerging Legacy of Ronald Reagan (2015). His book December 1941: 31 Days that Changed America and Saved the World appeared multiple times on the New York Times bestselling list in December 2011 and January 2012, while Last Act, was named best narrative in the non-fiction category by USA Book News for 2015. Craig was chosen in 2005 by Springfield College as their Outstanding Alumnus, and has been named the First Reagan Scholar at Eureka College, Ronald Reagan’s alma mater, where he taught a course titled “Reagan 101.” His books have been hailed as the definitive works on the Gipper’s campaigns of 1976 and 1980. He is a member of the Board of Governors of the Reagan Ranch , Eureka College Board of Trustees and has lectured at the Reagan Library, the FDR Library in Hyde Park, Friends Of Ronald Reagan society in Los Angeles and the Dole Institute in Kansas. The London Telegraph called Shirley as “the best of the Reagan biographers.” Shirley, a widely sought after speaker and commentator, appears regularly on many network and cable shows including NewsMaxTV, FOX News, MSNBC, CNN, ABC. CBS, CNBC, C-SPAN and others. He has also written extensively for the Washington Post, NewsMax, the Washington Examiner, the Washington Times, the Los Angeles Times, Town Hall, the Weekly Standard, Politico, Reuters, Lifezette and many other publications. He successfully predicted the results of the 2006, 2008, 2010 and 2012 elections. Craig also edited the book Coaching Youth Lacrosse for the Lacrosse Foundation. He was also the founder of the Ft. Hunt Youth Lacrosse League and coached there for 14 years with an overall record of 119 wins, 21 losses and 4 ties. Craig has completed two new books, Citizen Newt and Becoming Reagan about, respectively, the revolutionary life and times of Newt Gingrich and the period between 1976 and 1980 when Reagan’s political outlook and philosophy underwent an enormous and significant change. His future plans include work on three more books on Reagan including a detailed look at his 1968 run for the presidency. He is also writing a book about Dr. Howard Snyder, personal physician to President Dwight Eisenhower, as well as a book about George Washington’s family. Craig Shirley is also a member of the Reagan Alumni Association, Friends of Friendship Fire House, the Lyn Nofziger Society, Philadelphia Society, the Fusionist Society and a former board member of the American Conservative Union. He was a decorated contract agent for the Central Intelligence Agency.

Kevin McVicker

Kevin McVicker is the Vice President at Shirley & Banister Public Affairs.  He joined the firm in 1999 as an account executive, then for twelve years expanded his managerial role as an account supervisor.   In 2015 he was named Vice President, currently oversees the daily operations of the firm, while continuing to provide effective political, media relations and public policy strategies to the firm’s diverse clientele.

 

In his tenure at SBPA, he has been gained extensive experience in the area of issue advocacy coalitions, which include strategizing initiatives on public policy issues.  He successfully publicized major litigation including landmark U.S. Supreme Court Cases involving Hobby Lobby in 2014 and the Little Sisters of the Poor in 2016.  More recently he has directed publicity for multi-million dollar documentary feature films, including 2016: Obama’s America, the second highest-grossing political documentary, and most recently, Unplanned.  Mr. McVicker has also spearheaded media coverage and maintained high-visibility exposure for prestigious clients, including presidential candidates, law firms, and bestselling authors, including Ann Coulter, the late Robert Novak, and Major Garrett.

 

He is a native of New Jersey, and holds Bachelors and Masters Degrees in Politics from the Catholic University of America.  In 2005, Mr. McVicker was selected as a Rising Star of American Politics by Campaigns & Elections magazine.  He has contributed op-eds and book reviews to Newsmax.com, FoxNews.com, and The Washington Times, having written several op-eds and book reviews.  In 2018 he began teaching U.S. Citizenship and English language learner classes through his parish.

Mr. McVicker resides in Woodbridge, Virginia, with his wife, Patty, and their three children, Carolyn, Andrew, and Megan.  He is an active member of the Knights of Columbus.

The Inside Straight: Get News & Insights to Your Inbox

What Our Clients Are Saying

Shirley & Banister is the premier conservative communications firm. In terms of effective communication, innovation, and professionalism SBPA is without equal.- Laura Ingraham Nationally Syndicated Radio Host for The Laura Ingraham Show
Whenever I need a leading political voice, Shirley & Banister Public Affairs connects me with a leading expert on the issue.- Steve Deace, Bestselling author and Nationally Syndicated Radio Host for the Steve Deace Show
From communicating ideas on economic policy, Shirley & Banister Public Affairs is right on the money.- Larry Kudlow, Host of CNBC's The Kudlow Report
When your PR firm is as passionate and dedicated to your cause before you hire them, you know you have made the right choice. And SBPA has continued to demonstrate the great decision we made.- Robert George, McCormick Professor of Jurisprudence at Princeton University, Founder & Chairman of the American Principles Project
Shirley & Banister Public Affairs is the best investment our organization ever made.- Marjorie Dannenfelser President, Susan B. Anthony List
Shirley & Banister Public Affairs can get a message out clearly, intelligently—and effectively. And they’re nice guys too.- William Kristol Publisher, Weekly Standard And FOX News Analyst